Our Work
Adobe Challenge
CHALLENGE
Adobe wanted to bring have new creators convert to using Adobe Premiere or Premiere Rush for editing videos. They also wanted creators to tag and post to social media how they edit in a fun and creative way to their audience.
SOLUTION
LBH Media collaborated with Adobe to design an interactive sharable box full of secret items that would be sent to 40 creators. The catch? They had to use at least one of the items -- however unusual they may be (crystals and prisms anyone?) in a short creative video and use Adobe Premiere Pro or Premiere Rush to edit their video. Creators had one week to share their unique video on Instagram (Stories, Reels, or Feed) and tag @AdobeVideo & #adobechallenge. For participating in the challenge, they received one free year of Adobe Creative Cloud.
RESULTS
● 34 out of 40 Influencers participated
● 29,907,677 Impressions
● 25,752,450 Total Followers Across Platforms
● 11,963,071 Reach of posts
● 193 posts *that's over five times the amount of creators participating & 17 times the requirement!
@AdobeVideo Instagram saw a significant spike in engagement that continued past the activation date. This shows that implementing this type of content creator campaign provides growth to Adobe’s social media platforms.
The Makers of SYLVANIA General Lighting #FindYourTruLight Influencer Campaign
CHALLENGE
The Makers of SYLVANIA General Lighting launched their new Natural™ Series LED light bulbs with TruWave Technology™. These light bulbs provide the best alternative to natural light by mimicking the natural light spectrum. With the large number of light bulb companies debuting new products all the time, how does our client stand out from the crowd? And, how do we make lightbulbs fun and exciting to their targeted millennial and Gen Z consumers?
SOLUTION
Create a targeted YouTube video campaign. We focused on top-performing YouTube influencers in a variety of categories, from lifestyle to home improvement. Each influencer had creative freedom to organically integrate the light bulbs and the brand messaging into their video so that it would resonate best with their viewers. We also provided each influencer with a unique product link to share with their audience in order for the client to track sales. All influencer videos along with promotion on their other social media platforms posted in a short period of time.
RESULTS
The videos were very well received as reflected in the viewer comments specifically related to the product placement. Combined there were millions of views, and one of the videos was Trending #3 on YouTube. These videos also contributed to direct product sales.
Mashup LA
Since 2017, LBH Media has co-produced Mashup LA a hybrid experiential gifting event. Mashup LA has become the premier VIP event for brands to meet with influencers. With engaging branded experiences and 150 of the world’s most engaging influencers, Mashup LA creates a space for brands and influencers to organically build relationships and share new products and campaigns!
Influencers attend of all sizes from 20k followers to 55+ million! This year's micro guest becomes next year's celebrity.
Brands that have sponsored are Patron, Imax, Adobe & more.
RESULTS
Our last event produced:
218 M + Social reach of guests (top platform attendees were blogs, YouTube, TikTok & Instagram
14.4 m+ Total Social Media Impressions
350% Engagement rate - the last event had over 3.5x more posts than guests in attendance with more than 50% of the posts organically tagging brands
LBH Media & team provides all services for the event from scouting the venue, hiring the staff, sponsorships, consulting branded activation, inviting influencers, creative & producing ROI.
Facetune HallowLive
CHALLENGE
Facetune wanted to produce an hour-long live stream that was centered around creating buzz using Facetune2 to style Halloween photos. They wanted the stream to be led by a well-known host and include segments with makeup artists, hair mavens, nail artists, and other large digital creators sharing their Halloween looks/styling tips. The event will also include a 15 - 20 minute DJ set. The stream will air on the influencers involved in social platforms (agreed upon) & Facetune’s social media plus a designated landing page. The goal was to drive as many viewers as possible to watch the stream and to create interest and buzz about using Facetune to finish your Halloween photos.
SOLUTION
LBH media provided its services in influencer relations & consulting to create SOWs and secure top talent for the show and to post & host event such as Spencer X to DJ/Beatbox, the 8th most followed influencer on TikTok, Alex Stemp, Loey Lane, Rose & Yevie Oddly. We worked with Facetune and talent to make sure deliverables were in alignment and in budget with brand goals.
RESULTS
Alex Stemp’s PreShow TikTok has 1.2M+ views and reached 1M people on his platform
Overall Talent Avg. Engagement rate = 12.56% | Talent created 14 Feed posts and 40 IG Stories (at least 10 of those stories were organic from the talent)
Facetune Social Follower Growth during the Campaign (October 19th - October 31st) was 1.37%
48% overall increase in web payment clicks. 255 on Oct 24 vs 172 on Oct 17
Brand received PR interest in having talent do some interviews about working with Facetune